forget podcasting and the image of someone sitting in their basement with a computer and a microphone, dreaming of becoming a professional DJ, is what comes to mind for many. May be surprised to learn that this emerging technology actually becomes a tool for marketing and consumer communications for companies, with the potential to make a significant contribution to the bottom line.
podcasting is simply making radio-quality audio programs available for download via an RSS feed to a computer, MP3 player or any other portable media. Listeners need only adhere to a podcast once. Subsequently, new content is automatically provided to them as soon as it is available. With computers and portable media devices are everywhere, podcasting is a powerful tool for businesses to extend their brand, improve the “rigidity of the client” and increase sales and visibility online.
small and medium-sized enterprises are known to be early adopters or cutting edge technology because they are generally more willing to try new things that can help them gain a competitive advantage. Business, podcasting is a means inexpensive and efficacious of these companies get their messages to potential customers around the world. And because listeners have a vested interest – otherwise they would not subscribe to the issue – provide specific information if specifically yields audiences target a return on investment higher than any direct marketing activity or advertising campaign. This unique ability has also large companies such as IBM, Disney and General Motors Explorer or already know the benefits of podcasting for the undertaking.
corporations also use podcasting to streamline business processes and improve their internal communications. Instead of sending monthly newsletters or group training sessions, business, podcasting is a more efficient method for distributing and sharing information. Just create a podcast and your target audience can listen for the information when and where they want by simply downloading in their portable multimedia devices. Not only this creates a more enjoyable listening experience, it is more profitable and less time than the old traditional methods.
the benefits of podcasting companies are still emerging; but it is only a matter of time before of companies exploiting the new medium become commonplace. Inexpensive, easy to implement and the great King, podcasting is one of the most effective tools that a company can use to communicate with potential customers and build his business.